Soul. Sole. Siblings.

We’re three Bay Area siblings with a shared addiction—movement, sweat, and socks that actually keep up. Maria and Nicole are daily Pilates devotees, living in grippy socks and chasing that post-reformer glow. Costa? He’s usually found charging the kitchen zone on a pickleball court, paddle in hand and trash talk at the ready. Together, we realized something was missing: socks that matched our grind, our groove, and our vibe.

So we created them.

Soul + Sole First

Our mission is simple: deliver high-quality, high-attitude socks that feel just as good on your feet as they look in the mirror. Whether you’re pulsing through Pilates, diving for a dink, or just dancing around your living room—we believe your socks should show up with the same energy you do.

Socks with Personality

We’re not just about grip—we’re about grit, flair, and unapologetic style. Our designs are meant to spark joy, serve looks, and keep your sole smiling. Think fresh colors, bold patterns, and a wink of sass with every step.

Why We Do It

Because we believe what’s on your feet should lift you up—literally and emotionally. And hey, if you’re going to hustle, why not do it in socks that speak your language?

This isn’t just footwear. It’s our love language. Welcome to the fam.

Button label